SPOTIFY'S FINANCIAL SUCCESS - Subscription Growth and Price Hikes
Spotify, the world's leading music streaming platform, has experienced a significant boost in its financial performance, thanks to an increase in its premium subscribers and strategic price adjustments in various markets. In its latest quarterly report ending on September 30th, the company revealed that the number of users subscribing to Spotify Premium rose by 3 percent, reaching an impressive 226 million. Moreover, the platform's monthly active users (MAUs) also surged to 574 million during the same period, marking a 4 percent increase from the previous quarter. These figures exceeded Spotify's own projections, underlining its resilience and ability to attract more paying customers.
Comparing year-over-year performance, the growth in Premium subscribers was even more remarkable, with a 16 percent increase, while MAUs witnessed a substantial 26 percent rise. Spotify proudly noted that the net growth in monthly active users was the second-largest third-quarter increase in the company's history.
This financial success was partially driven by a strategic move that Spotify made during the quarter. In late July, the company implemented price increases in the US and several other international markets. This was a significant development, marking Spotify's first price hike in the US since its debut over a decade ago. The standard Spotify Premium subscription price was raised by $1 to $10.99. Similar price adjustments were applied to other subscription plans, including Duo, Family, and Student. These adjustments contributed to bolstering the company's revenue.
Overall, Spotify reported a profit of €65 million (approximately $69 million) for the recent quarter, a remarkable turnaround from a €166 million ($177 million) loss reported in the same period the previous year. Operating income also improved substantially, reaching €32 million (around $34 million), compared to an operating loss of €228 million (about $243 million) in the prior year's corresponding quarter. This marked a significant shift in Spotify's financial strategy, which had previously prioritized growth over quarterly profits.
Intriguingly, Spotify's latest earnings report did not provide any information regarding the long-anticipated lossless streaming option, which was initially announced over two and a half years ago in February 2021. Despite assurances that the feature is still in development, the company has yet to announce an official launch date. Recent reports have suggested that lossless streaming might be introduced as part of a new $19.99 "Supremium" tier, which could include additional features.
As Spotify continues to evolve, it is also making significant investments in its podcast and audiobook offerings. Notably, Spotify has recently unveiled plans to offer Premium subscribers the opportunity to enjoy up to 15 hours of audiobook content as part of their subscription, moving away from the previous a la carte model. The platform is also introducing new podcasting features, such as auto-generated transcriptions and an AI-powered voice translation feature, to enhance the listening experience.
In conclusion, Spotify's recent financial success, driven by a surge in premium subscribers and strategic price adjustments, demonstrates the company's ability to adapt to evolving market dynamics. As it continues to innovate and invest in its audio offerings, Spotify remains at the forefront of the music streaming industry, positioning itself for sustained growth and profitability.
출처 : 스피쿠스
기사 제목: SPOTIFY의 경영 성공"
스포티파이는 프리미엄 구독자 증가와 가격 조정 전략으로 재정 성과를 크게 향상시켰습니다. 최근 분기 보고서에 따르면 프리미엄 구독자 수는 3% 증가하여 2억 2천6백만 명에 달했으며, 월간 활성 사용자(MAUs) 수는 5억 7천4백만 명으로 4% 증가했습니다. 이는 스포티파이의 예상을 뛰어넘는 수치입니다. 미국을 포함한 여러 시장에서의 가격 인상을 통해 수익을 증대시켰으며, 최근 분기에는 약 6천9백만 달러의 이익을 보고했습니다. 스포티파이는 또한 팟캐스트와 오디오북 투자를 확대하고 있습니다.
단어학습
- Premium Subscribers (프리미엄 구독자)
- The increase in premium subscribers boosted the company's revenue.
- 프리미엄 구독자 수 증가로 회사의 수익이 증가했다.
- Strategic Price Adjustments (전략적 가격 조정)
- Spotify's strategic price adjustments in various markets were key to their financial success.
- 스포티파이의 여러 시장에서의 전략적 가격 조정은 그들의 재정적 성공에 중요한 역할을 했다.
- Monthly Active Users (MAUs) (월간 활성 사용자)
- The company reported a significant increase in monthly active users.
- 회사는 월간 활성 사용자 수에서 상당한 증가를 보고했다.
- Operating Income (운영 소득)
- Spotify's operating income showed a substantial improvement over the last quarter.
- 스포티파이의 운영 소득은 지난 분기에 비해 크게 향상되었다.
- Audiobook Content (오디오북 콘텐츠)
- Spotify plans to include audiobook content in its premium subscriptions.
- 스포티파이는 프리미엄 구독에 오디오북 콘텐츠를 포함시킬 계획이다.
영어표현
- Turnaround (급격한 변화)
- 설명: 'Turnaround'은 상황이나 성과가 부정적인 상태에서 긍정적인 상태로 빠르게 바뀌는 것을 의미합니다. 비즈니스 분야에서는 특히 회사나 조직의 성과가 크게 개선될 때 자주 사용됩니다.
- 예문: After implementing new strategies, the company experienced a remarkable turnaround, with profits soaring this quarter.
- Resilience (회복력, 탄력성)
- 설명: 'Resilience'은 어려움이나 도전적인 상황에서 빠르게 회복하거나, 변화에 잘 적응하는 능력을 가리킵니다. 개인, 조직, 또는 기업이 어려운 환경에서도 계속 성장하고 발전하는 능력을 나타낼 때 사용됩니다.
- 예문: The resilience of the team during the crisis ensured the project's success, despite numerous challenges.
